Average Basket Size
—
💡 Business Impact
More items per basket means better cross-selling effectiveness. Improving
basket size by even 1 item per transaction can significantly boost daily revenue.
📊 Industry Benchmark
Basket Size Benchmarks: Supermarket 8–15 items | Convenience 3–5 |
Apparel 2–4
Recommended Actions
✓ Place complementary products together on shelves
✓ Run bundle offers (buy 3, get 10% off)
✓ Analyse which product combinations appear most frequently
✓ Train staff on cross-selling techniques
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