Dealer Margin on MRP
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Effective Margin (with scheme)
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💡 Business Impact
Dealer margins determine channel push. If dealers earn more on competitor products, your sales will suffer regardless of brand strength.
Recommended Actions
✓ Compare dealer margins against top 3 competitors
✓ Factor in scheme benefits for effective margin
✓ Set different margins for different channel types
✓ Review quarterly and adjust for competitive pressure
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