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Distributor Tool

Primary vs Secondary Sales Calculator — Analyse Your Channel Pipeline Health

Compare primary and secondary sales to detect imbalances — overstocking or under-supply.

Use the Calculator

Formula & How It Works

P:S Ratio = Primary ÷ Secondary
<0.80 = Under-supplied | 0.80–1.20 = Balanced | >1.20 = Overstocked

Worked Example

Primary ₹50L, Secondary ₹48L → P:S 1.04x (Balanced)

When to Use This Calculator

  • Monthly channel health review
  • Detect pipeline stuffing
  • Plan primary buying to secondary pace

Frequently Asked Questions

Primary = mfr to distributor. Secondary = distributor to retailer.
Imbalance causes returns, bad debt, or stockouts.
0.95–1.10x ideal.
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