Home Free Tools Secondary Sales Calculator — Measure Real Market Offtake
Distributor Tool

Secondary Sales Calculator — Measure Real Market Offtake

Track secondary sales vs target and monitor pipeline health using P:S ratio.

Use the Calculator

Formula & How It Works

Achievement % = Actual ÷ Target × 100
P:S Ratio = Primary ÷ Secondary

Worked Example

Target ₹20L, Actual ₹17.5L, Primary ₹21L → Achievement 87.5%, P:S 1.20x

When to Use This Calculator

  • Track monthly offtake
  • Flag pipeline stuffing
  • Align primary buying to secondary pace

Frequently Asked Questions

Sales from distributor to retailer — actual market offtake.
They represent real consumer demand, not pipeline filling.
0.80–1.20x balanced; above 1.20 overstocked.
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